The Art, or Lack Thereof, of Branding

celtic knotI recently attended a seminar on author marketing. A fledgling seminar, but one that evoked introspection. The presenter talked about world view, framing, audience, using social media, brand/voice, etc. Then there came the dreaded audience participation. She asked for a volunteer to talk about their work in progress, or WIP.

All fingers pointed to me. Did I mention that most, no all, of the people in this seminar belong to the same writing group? Yeah, they were all quick to volunteer me. Thanks a lot.

The question posed: “What is your brand? Why did/do you write what you did/do?

I think several snide and smart ass remarks (mostly aimed at said volunteering friends) flew through my head. I bit my tongue. Why do I write what I write?

ravenI did get one snarky “So I don’t actually do what I write about.” comment in. Referring mostly to my horror short stories and not the paranormal novels in progress.

I thought about my first manuscript, the one that’s shelved for the moment. And, then the novel I’m currently working on. That’s the one I chose. I’m writing it mainly because it’s something that I’ve always wanted to write, the one my daughter told me she thought I would write first. She can now say “I told you so.” every day until I’m ready to publish it. This novel has been incubating for–well, for more years than I want to disclose. I’m not ready to say what it is just yet. All because I’m still thinking about what my brand is and why I’m writing it and anything else I write.

On the surface, my brand is that I believe in the possibility that there is something to myths and legends, something to our tenacious hold on subject matter beyond reality. For me, there is a knowledge at my very core, you could say built into my 529263_438050886289531_2114181660_nDNA, that shapes this interest.

I know I’m being vague, but this seminar really got me thinking and I’m still hashing all this out. Believe me, you’ll know when I do.

In the mean time, what is your brand? Whether you’re a writer or artist or entrepreneur, why do you do what you do?

The Thing That Is Social Media

As a new author, I’ve been told that I need to be on social media. I get it. The way the publishing world is today, you have to be able to market yourself.

And, I am on social media. However, sometimes I feel weird blowing my own horn.

Like this guy.

So, I’m going to suck it up and play my social media tune. Here are my Facebook and Twitter links. If you’re so inclined please LIKE and FOLLOW. It’s greatly appreciated!

Facebook

Twitter

Of course, following my blog is also an accepted form of social media as well. So, feel free to do that as well.

Thank you for reading my plea and for doing any of the above. I promise not to post anything like this in the future as I feel painfully guilty doing it.

Does anyone else have a problem with this?

Yours in shameless self promotion,

RG

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